 In the rapidly changing world of publishing, it is imperative for newspapers, magazine and directory publishers to evolve their business model and to address both the challenges and opportunities presented by all of the new delivery channels. Wave2 solutions make this possible. The i-Publish EasyBuild system offers serious cost saving opportunities in the production of display ads. By automating much of the process, EasyBuild both reduces the work needed to create an ad, and de-skills the process. Saving costs in two dimensions. Internally, EasyBuild can also be accessed by sales and marketing staff to allow them to easily create their own house ads and marketing material such as “reader's offers” and feature inserts. Externally, EasyBuild can be configured to allow property agents, motor dealers and other account customers to build their own complex ads. Wave2's AdPortal solution takes “self service” advertising to the next level. A fully integrate website, it supports both private and trade advertisers and can handle both print and online advertising. Wave2 customers have achieved significant increases in ad revenue with the successful introduction of AdPortal. Obviously saving cost is one of the benefits of self service advertising, but if implemented with thought and imagination, there are many ways that a publisher can see significant increases in advertising revenue through this online service. Self service advertising is set to become the primary method of selling to private advertisers and small businesses.
As we move up the scale of trade and business advertising, Wave2 offer the i-Publish Studio System. This is a powerful tool for ad sales staff. Incorporating a DAM system to store ad designs, sample copy, library images and logos, the Studio allows sales staff to quickly create print-ready visuals for their advertising customers.
With a powerful interactive user interface, anyone can produce a customized ad – with no need for any creative skills. With the Studio system, publishers are able to make their sales staff more effective, more efficient, and remove a significant component from the production department workload. Sales staff will close more sales by removing the long cycle from obtaining copy to taking sample visuals to the advertiser. They will also be able to much more effectively upsell advertising to lead prospective advertisers from simple templated display ads to valuable “designer ads” and complete campaigns with online and print delivery.
<< Previous |
