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iPublish Classified

21st Century Classifieds

iPublish Classified enables newspaper publishers to create a powerful website that allows advertisers to design, proof, book and pay for their own classified ads. Flexible and easy-to-use, it offers an unlimited selection of both print and online ad formats across a wide variety of categories.

iPublish fully integrates with many leading advertising and pagination systems and can easily be customized to reflect your corporate branding. A comprehensive range of administration tools allows you to manage available ad packages, promotions, user rates and deadlines and also supports promotion codes and contract rates for specific users.

The Decision Tree, Wave 2’s latest development, quickly and automatically guides advertisers to the correct ad package. By simply setting a series of qualifying questions, publishers can increase sales and decrease support requirements while offering their customers a positive user experience.

Advertisers appreciate the convenience of being able to control their own ad bookings. An iPublish site offers them easy navigation and category selection, content suggestions, an image library, real-time proofing and instant pricing. They can purchase multiple ads in a single transaction and book as many publication dates as they require. Your customers will return again and again for the convenience of using the MyAds feature that allows them to view and manage all past, present and future ads.

With a reduced requirement for support staff, this innovative application will allow you to cut sales and production costs significantly. In addition, our unique upsell function allows you to automatically offer higher value packages that combine liner and print display ads with on-line listings.

Are you a publisher of classified advertising who would like to cut costs, increase revenue and reach new customers? By allowing you to move your order capture process into the 21st century, iPublish can help you achieve your objectives.