Media Publishing Solutions
Future technologies . . . for today
The emergence of freely available electronic news and information channels has changed the face of media publishing forever. With falling circulation numbers, revenues generated from traditional printed advertising sales are in decline. To address this issue, Wave2 has developed iPublish AdPortal, the first enterprise level, self-service advertising solution. This powerful application enables publishers to adopt the new technologies they need to expand distribution channels, increase ad revenue and attract new advertisers.
In the United States alone, our solutions are used by more than 50 publishing companies across 150+ web sites. Based on one single, highly scalable platform, iPublish AdPortal and iPublish Classified have a proven track record of delivering cost reductions, improved margins, increased revenue and high customer retention levels.
iPublish AdPortal and iPublish Classified allow your customers to build, book and manage their own ads through your web site. Flexibility is key to the success of AdPortal. It is suitable for both classified and retail display ads and can even handle the complex requirements of high volume auto and real estate advertising. Clients can choose to place their ad in a variety of formats including print, on-line, animated flash or video.
iPublish MarketPlace is a powerful online classified advertising website. It can accept advertising feeds from any number of sources, including, of course, Wave2 AdPortal. Quick and easy to deploy, MarketPlace can easily be branded and integrated with any media company’s existing online presence. Its also offers integration with social networking services and supports the latest mobile devices.
A true multimedia solution, MarketPlace supports all advertising types. This makes it easier to attract new customers and to feature up-sells that will automatically increase sales revenue.
